Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. Advancements in Artificial Intelligence are offering companies better ways to do just that.
So even if you are not planning on building an AI solution you are still left with the challenge of managing your business in a way that maximizes the business value created by your AI solution. At the same time, AI has the potential to create a new revenue stream by reducing the number of people needed to maximize the value you create.
When you implement artificial intelligence in your marketing process, you are making the business process easier and more efficient. The real question is:
How do you deploy AI in the marketing process to maximize its value?
For instance, you may use the information gathered from your customer’s activity to inform a strategy or improve a technique used in the marketing process. If this is done in the right way, then the AI can deliver a massive result by improving the marketing process.
Let’s say, for example, that you have gathered information from a survey that you send to your customers and you find that your customers are interested in a certain type of tool but they don’t like all the tools out there that offer it. AI can help you find a new tool that they will be interested in. This means more money in your bank account and a better way of doing business as well.
In the case of AI, you may implement a marketing technique, find out what keywords your customers are using in their searches, and then develop a strategy or offer related to the keywords. Then you can send your customers to a landing page that offers the new tool as an alternative way to solve a problem. If the customer buys, then you make money. If they don’t buy, then you make money and you maximize the business value created by your AI solution.
As the business world becomes more complex, and as more people want to do business online, the challenge for the affiliate is not just to acquire customers, but also to keep them. Creating a new customer is one thing, keeping them is another. The business process management solution will help the affiliate to manage their business in a way that enables them to maximize the value they create.
UPDATE: This content was created by an AI system as part of an experiment. See Artificial Intelligence in Marketing – hype or worthy of Attention?